10.25.2008

Singapore and Hollywood will be Transformed in 2011

Optimus Prime and the valiant Autobots, as well as Starscream and the rest of the dreaded Decepticons are headed to Singapore for a showdown.

Resorts World in Sentosa will be the battleground of the two warring groups when the world’s first Transformers-based ride opens at Universal Studios Singapore in early 2011. There will definitely be “more than meets the eye” as cutting edge robotics and 3D high definition technology are combined to make riders feel that they are right in the middle of the war between towering robots who have the ability to change into cars, trucks and planes.

Dreamworks, which produced the 2007 summer blockbuster, and Hasbro, which introduced the original Transformers toys in the ‘80s, are involved in the venture; no less than producer Steven Spielberg and director Michael Bay head the project’s creative team.

According to Resorts World Sentosa chief executive officer Tan Hee Teck, “It is great that Asia will be the launch pad for the first Transformers attraction. Transformers was introduced to the United States in 1983 but traces its roots to Asia. Optimus Prime, Bumblebee and Megatron are familiar names to Asian audiences, who grew up with the robot toys and love the movie. When Transformers opens in Universal Studios Singapore in 2011, it will be the first of its kind in the world. We may see a surge of Transformers mania.”

After its debut in Singapore in 2011, the Transformers ride will open during summer of the same year in Universal Studios, Hollywood.

“Transformers will be a jewel in our collection of world-class rides based on great movies,” says Tom Williams, chairman and CEO, Universal Parks & Resorts. According to Williams, Spielberg has actually been a long-time collaborator with the company, helping out with other Universal Studios movie-based rides such as Jurassic Park and E.T.

It looks like great timing for the successful Transformers movie franchise as its next installment, Transformers: Revenge of the Fallen, is set to hit the big screen in June 2009.

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